Brand Guidelines

Brand hierarchy

Ilmorix Technologies Pvt. Ltd. is the legal company and parent brand. All products are developed and maintained by Ilmorix Technologies Pvt. Ltd.

• Level 1 — Company: Ilmorix Technologies Pvt. Ltd. (legal entity, corporate communications, contracts)
• Level 2 — Platform brand: BepaarApp (umbrella business operating platform brand)
• Level 3 — Products: Bepaar Khata (core business suite) · Dine by Bepaar (restaurant & hospitality)

In customer-facing marketing, BepaarApp may lead visually. In legal, financial, and formal documents, Ilmorix Technologies Pvt. Ltd. must appear as the contracting entity.

Naming conventions

• BepaarApp — brand name; one word, camel case “A” (not “Bepaar App” or “BEPAAR” in prose)
• Bepaar Khata — Complete Business ERP product under the BepaarApp brand (not “BepaarApp ERP”)
• Dine by Bepaar — restaurant product name with lowercase “by”
• Ilmorix Technologies Pvt. Ltd. — always use “Ilmorix Technologies” at minimum; use the full legal name in formal and legal contexts. Never drop “Technologies” from the company name.

Color palette

The BepaarApp visual system is built on professional blue, indigo, emerald, and slate tones. Use these consistently across web, product UI, and marketing collateral.

Color usage rules

• Use primary blue for primary buttons and interactive elements
• Combine blue-to-indigo gradients for hero sections and feature highlights
• Use emerald sparingly for positive states, badges, and accent moments
• Slate neutrals (#334155, #64748b, #f8fafc) support typography and backgrounds
• Maintain WCAG AA contrast minimum for text on colored backgrounds

Typography

The BepaarApp design system uses two primary typefaces:

• Sora — display and headings (weight 600–700). Used for page titles, section headers, and marketing headlines.
• Plus Jakarta Sans — body text, UI labels, and paragraphs (weight 400–700). Used for product interfaces and long-form content.

Fallback stack: "Plus Jakarta Sans", "Segoe UI", sans-serif for body; "Sora", "Plus Jakarta Sans", sans-serif for display.

Type scale

• Hero headings: clamp-based responsive scale (see site CSS variables)
• Section headings: 1.5rem–2rem (Sora, bold)
• Body: 1rem base, relaxed line height (1.6–1.75)
• Captions and labels: 0.875rem, medium weight

Logo usage

• Maintain clear space equal to the height of the “B” mark around all logos
• Do not stretch, rotate, recolor, or add effects to official marks
• Use light-background logos on light surfaces; reversed marks on dark backgrounds
• Product logos (BepaarApp brand, Bepaar Khata, Dine by Bepaar) should not replace the Ilmorix Technologies legal name in contracts or policies

Download logos from the Media Kit.

Voice and tone

• Clear: plain language over jargon
• Confident: enterprise-grade without being cold
• Practical: focus on business outcomes, not feature lists alone
• Trustworthy: accurate claims; cite Ilmorix Technologies Pvt. Ltd. as the legal entity

Contact

Brand usage questions: sales@bepaarapp.com
Ilmorix Technologies Pvt. Ltd. · Brand: BepaarApp · Products: Bepaar Khata · Dine by Bepaar